Sketch of a prototype flow

Websites & Brands

Website experience architecture

Make It Right

Crafting an impactful experience requires a deep understanding of beauty, raw numbers, and anecdotal feedback. We work with you to consider your future and the strategy that aligns with it. The technology that powers the websites we build is the critical, beating heart behind any successful digital marketing ecosystem.

see what we did for them
Collage of screens from the Tax Notes website and a subscriber

Collage of developers collaborating around the world

Open source

We believe in open source solutions because they are perpetually strengthened by global communities and offer the most flexibility to meet our clients' business goals — all without the additional burden of annual licensing fees. The following are the most common technologies we work with (and what we recommend to clients) but this is by no means an exhaustive list. We are always open to discussing and evaluating technologies you use or are interested in leveraging for your website.

Technologies we work with:

  • Drupal
  • Wordpress
  • Gatsby
  • Pantheon

Design & Strategy

  • Responsive design is a given in our process, but the degree to which we optimize for each device size depends on your audiences and their historic usage. We balance analytics with plans for the future to optimize our design efforts and the resulting experience for your users.
  • A UI Kit functions as a digital style guide and visual component library, visualizing and annotating the appropriate usage of core site components. Creation and use of the design system keeps style and brand consistent across your app or website so that interaction patterns are predictable and easy to use.
  • We take the time to validate the near-complete vision with users. This type of testing allows stakeholders to move into development with confidence, and often provides the opportunity to fine-tune aspects of the design that can make the difference between a “really good” result and a “fantastic” result.
  • A good taxonomy (also known as a tagging scheme) enables users to efficiently find the content they are seeking and uncover related content based on their interests and goals. Furthermore, a solid taxonomy ensures the individuals responsible for managing the website or application can easily load new content where it belongs. The days of messy sites are over.
  • Like Mood Boards, Style Tiles showcase options for common design elements such as typography, imagery, color, texture, and buttons, and convey the general tone your website or application will embody. Narrowing in on the design language via a Style Tile is a fast and efficient process and ensures our first round of designs come very close to hitting the mark.
  • From coming up with a name and logo for a new business to refreshing the logo for an existing brand, we've done it all. We can work with you to evaluate the marketplace and then craft or adjust your brand to stand out from the crowd.

Collage of website architecture whiteboarding and component designs on a screen

Ready to meet your UX partner?

Let’s Talk About Your Experience

tell us about you