Employees working

Websites & Brand Building

Tell your story in 3 dimensions

Great brands anticipate what their customers need.

We know user experience is critical to success — because of that, we value a methodology that merges color and calculations for your brand architecture. Taxonomy is woven into the design elements of your vision, so the world can see and feel what you're all about. At LookThink, we grow brands from concept to execution — with an eye toward beauty, efficacy, value, and trust.

See what we did for them
Collage of screens from Smartmove website and the moving process

Strategy

  • The technology that powers the websites we build is the critical, beating heart behind any successful digital marketing ecosystem. The following are the most common technologies we work with: Drupal Wordpress Gatsby Pantheon
  • Move into development with confidence — and tap into the motivations of your customer groups. Facilitate analysis and perpetual improvement that inspire the difference between “really good” and “fantastic.”
  • We assess your current content load — then build a repository of highly impactful pages. We help you determine what content should be migrated, archived, deleted, or refreshed to support your site. If you need, we can write content, too.
  • We don't make assumptions to understand your users. We shadow and talk to them — and then leverage user-centered design practices to craft an optimized website UX. Then, we test the new experience with actual users to make sure we got it right before moving to development.

Execution

  • We optimize design based on audiences and analytics — and balance all action with future sustainability. By building a solid taxonomy around your brand, we allow your designs to grow as fast as you do.
  • A digital style guide and component library in one. We create — and help you use — a design system that maintains style and brand consistency across your web and app interactions.
  • We capture your brand's visual personality in efficient and focused design explorations to identify typography, imagery, color, texture and more.
  • Say goodbye to sorting through long PDFs of wireframes and page designs — we deliver all screens via prototype. Now, you can interact with all the elements that mimic your experience.
  • Accessibility is quickly becoming a requirement. From accessibility audits, to kickoff and discovery, through architecture, design, and development, LookThink's accessibility experts can help you ensure your site meets Section 508 or WCAG 2.1 compliance criteria.
  • LookThink has partnered with Acquia to bring creative, intuitive, and efficient user experiences to scalable enterprise Drupal solutions.

Are you facing other business challenges in your digital ecosystem? LookThink can help maximize your brand impact with our other digital solutions.

Having a strong brand is only part of the equation. LookThink helps you build the tools you need to expand your brand impact and enhance adoption among user both inside and outside your organization. See how we do this with our Salesforce and digital platform solutions.

Our Solutions

  • Facing Salesforce struggles? Our in-depth knowledge of the Salesforce environment and superior design skills result in intuitive solutions for your users.
  • Get the most out of your tech. Whether we’re building an entire solution or acting as a strategic partner, we will add value to your web-based solutions.
  • Kickstart your digital strategy with a LookThink Workshop! We help you and your team craft and understand the journey to get where you want to be.

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