Creative talent is not enough to deliver impactful results for your organization or business. A strong strategic foundation must underpin everything or the true potential of a solution can never be fully realized.
We are huge believers that the more we know about you and your goals, the more effective we can be. That means we spend time digging in with clients on topics far broader than colors and fonts. We want to understand your people, your processes, and your plans -- and use those insights to shape a strategic vision that will drive all aspects of what we do together.
Often, that strategic vision will surprise our clients. We'll bring ideas or perspectives to the table that extend beyond the boundaries of the user interface. After all, the true power and potential of any organization is not just in the people, or the tools or the processes -- it's in how seamlessly those all work together.
The essence of strategy is choosing what not to do.
- Michael Porter
Learn more about our strategy offerings:
Interactive Strategy Quick Start Workshop
If you need to kickstart (or restart) your digital strategy, we can plan and facilitate a high-impact day with you and your team to get the juices flowing. We'll pull together cross-functional group, on your side and ours, so we can cover a wide variety of pain points, requirements, and potential solutions to inform a strategic planning moving forward. Disclaimer: this day will involve a lot of white boarding!
Deep Dive Strategy Workshop
Already know your challenges, just aren't sure how to tackle them? Our deep-dive workshops typically span multiple days and and are underpinned by additional user research and discovery activities prior to the workshop. We bring those findings to the workshop sessions, allowing us to brainstorm, challenge, and expand potential strategies (that are grounded in reality) moving forward. Disclaimer: this workshop will involve a lot of white boarding, and possibly live prototyping too!
To understand the best way to resolve issues with your system, we need to understand a day in the life of your users -- beyond the clicks and actions they take on the website or system at hand. We spend time observing users and having conversations to understand all of the factors (e.g. environmental, language, technical savvy, accessibility) that affect their adoption and satisfaction with the technology in question.
Understanding your competition is critical to uncovering discrepancies in your offerings and the best opportunities to differentiate and secure loyal users/customers. Our team knows how to quickly assess your competitors to identify these factors and facilitate conversation to discuss your best opportunities moving forward.
To plot the past path forward, it's important to have a mix of recommendations backed by raw numbers (quantitative analysis) as well as anecdotal feedback that helps convey a broader narrative (qualitative analysis). We do both and deliver recommendations in written and visual form to show and tell you what the future can look like.
Ready to strategize with the best?