What defines great design is the degree to which the platform anticipates what the user is seeking and gracefully uncovers additional value throughout the user's experience. 

We design for the nuances that differentiate your audience groups and the devices they use. We create taxonomies that bring order and relevance to ALL of your content. We architect navigations that are intuitive and can scale over time. 

The difference between good design and bad design is much more than a measure of beauty. It's everything the user sees and clicks — the better the design, the more they will see and do.
 

People ignore design that ignores people.

- Frank Chimero

Learn more about our design offerings:

Interactive Prototyping

The days of sorting through long PDFs of wireframes and page designs are over. We deliver all screens via prototype, allowing you to interact with any and all deliverables in-browser, with key interactions built in to mimic the experience your users will have. How else could you provide valid feedback?

Responsive Design

Responsive design is a given in our process, but the degree to which we optimize for each device size depends on your audiences and their historic usage. We balance analytics with plans for the future to optimize our design efforts and the resulting experience for your users.

UI Kit

A UI Kit functions as a digital style guide and visual component library, visualizing and annotating the appropriate usage of core site components. Creation and use of the design system keeps style and brand consistent across your app or website so that interaction patterns are predictable and easy to use.

​​​​Audience Validation

We take the time to validate the near-complete vision with users. This type of testing allows stakeholders to move into development with confidence, and often provides the opportunity to fine-tune aspects of the design that can make the difference between a “really good” result and a “fantastic” result.

Content Audit

Does your old website or application have hundreds or thousands of pages that are rarely viewed? We can help. We'll assess your current content load and determine what content will be migrated, archived, deleted, rewritten, or newly written to support the new site. And then, if you need help, we can write it too.

Taxonomy Definition

A good taxonomy (also known as a tagging scheme) enables users to efficiently find the content they are seeking and uncover related content based on their interests and goals. Furthermore, a solid taxonomy ensures the individuals responsible for managing the website or application can easily load new content where it belongs. The days of messy sites are over.

Style Tiles

Like Mood Boards, Style Tiles showcase options for common design elements such as typography, imagery, color, texture, and buttons, and convey the general tone your website or application will embody. Narrowing in on the design language via a Style Tile is a fast and efficient process and ensures our first round of designs come very close to hitting the mark.

Branding

From coming up with a name and logo for a new business to refreshing the logo for an existing brand, we've done it all. We can work with you to evaluate the marketplace and then craft or adjust your brand to stand out from the crowd.

Ready to get started?