The Cable & Telecommunications Association for Marketing (CTAM) plays a critical role in helping their partners distribute the best entertainment and communications services to consumers around the country.
SmartMove: Helping Consumers Streamline Their Moves
The project started with the critical step of renaming the website. The research proved that the name “Cablemover” was too limiting for what the website provides. It was also outdated given the array of technologies available to digital consumers.
The naming process and visual language definition happened in parallel — “SmartMove” became the new name and inspired the visual redesign. We started off with four style tiles, each showcasing different brand moods. After several revisions with the CTAM team, we landed on the style tile here to represent the new brand.