National Federation of the Blind (NFB) is the largest organization of blind and low-vision people in the United States, with a membership of over 50,000. As with any member-based organization of this size, a reliable, feature-rich CRM is essential to keeping member information organized and readily available to internal administrators.
In NFB’s case, the CRM also needed to comply with 508 W3C and WCAG 2.0 standards for web accessibility to accommodate the organization's blind and low-vision staff members. A CRM of this type did not exist in the marketplace, so we relished the chance to break new ground for the blind and low-vision community.
We started by conducting interviews with NFB’s internal stakeholders concerning existing accessibility tools and also did a comprehensive survey of existing research on this type of accessibility work. With that knowledge in our back pocket, we produced a strategy and plan that would provide blind and low-vision employees with complete access to the CRM via the use of screen-readers, adjusted browser settings, and keyboard-based navigation.
After extensive testing, the CRM showcases:
- a clean, modern layout that complements NFB’s brand language
- a color theme that satisfies the WCAG Level AA contrast specifications
- a responsive approach to accommodate end-user zoom settings and a variety of screen sizes
- form field shortcuts that enable local access to global CRUD duties
The CRM is now in use at NFB and we look forward to working with the internal team to evolve and enhance the system. Our engagement at NFB was an excellent experience - the skills gained and lessons learned have proven extremely helpful as we approach other projects with accessibility challenges.