K12 – A Stride Company: Bringing Together Parents and Schools

Mother and child learning together
K12 brand element

About the Client

K12 – A Stride Company, is an education management organization (EMO) that provides online education designed as an alternative to tranditional “brick and mortar” education for public school students from kidergarten to 12th grade, as well as career learning programs.

K12 – A Stride Company platform and image of student at school


Leveraging Salesforce to create a dynamic Parent Portal.

LookThink was engaged by K12 to develop a Parent Portal for school registration, developed on the Salesforce Communities Platform. The work started by gathering requirements at discovery sessions with the client. The portal needed to support multi-session applications, meet an aggressive deployment deadline, and pass WCAG 2.0 AA compliance. 

Project Overview

Primary Goal

To streamline process efficiency for parents registering their children

Audience / Users

Parents of K-12 students

Related Technologies

HTML/CSS, VisualForce, Salesforce, Salesforce Communities


K12 – A Stride Company is a national curriculum and educational resource provider for schools and parents. As part of an effort to ease access and registration for affiliated schools, K12 engaged LookThink to develop a Parent Portal for school registration, developed on the Salesforce Communities Platform.

The Solution

An intuitive, accessible, and branded custom portal.

With the requirements from our Discovery session in mind, we developed a custom portal interface that adhered to K12’s brand and interaction standards and passed certification for WCAG 2.0 AA accessibility compliance in accordance with K12’s status as an education provider. The project was completed in a fraction of the time typical of such deployments.

K12 – A Stride Company digital's platform and a teacher and student working on a task


The Results

Today the portal provides a dashboard interface for managing required documentation, tracking children, and simultaneously approving multiple applications. The portal makes it easy for parents to upload required documentation and keeps them in the loop by sending alerts as the documents are accepted or rejected.

K12 has observed a significant increase in parent engagement, a year-over-year increase in school applications, and a decrease in K12 staff support time.