CASE STUDY

EJM: Where Elegance Meets Function

a client enjoying himself on a private jet
EJM Brand Element

ABOUT THE CLIENT

Executive Jet Management (EJM), is a leader in aircraft management and private jet charter programs, that helps manage the intricacies of being in the aviation business. EJM provides their clients access to over 800 vetted private charters. Whether you own or rent a private jet, EJM makes it easy to manage regulations, operations, billing, schedules, and maintenance so clients can fly with peace of mind.

A client enjoying a meal in the sky

AT A GLANCE

Leveraging the power of Salesforce in an elegant and intuitive user interface.

EJM was already storing their critical data about flights, planes, customers, and schedules in Salesforce. LookThink was able to leverage Salesforce Experience Cloud to present that data to clients and create a first-class experience for users browsing and scheduling flights.

PROJECT OVERVIEW

Primary Goal

Update and rebrand EJM’s website to better reflect their services and leadership in the aviation industry.

Audience / Users

Charter guests, potential new hires

Related Technologies

Salesforce Community, Experience Cloud

THE CHALLENGE

EJM had decades of history — and years’ worth of content on their website. And they were ready for a revamp. The company was also already heavily invested in Salesforce, so we had to clean and organize first, so to speak, rather than start fresh. The final challenge was carrying over the core of EJM’s brand into their new design.

OUR APPROACH

Tailoring Our Plan to Their Needs

We met with EJM to better understand their goals and how they could get the most out of Salesforce. Their existing website was difficult to navigate and was not showcasing their best-in-class luxury service. We recommended a brand and website audit alongside a Salesforce implementation plan that would help increase the client’s value proposition to customers and new talent via the careers page.

EJM Style Tiles

Fitting It All Together

After some initial sandboxing efforts to understand how Salesforce Experience Cloud and other features would best suit EJM’s needs, we solidified the refreshed design direction and migrated massive amounts of content from Episerver into the new site.

Screenshots of the EJM Site

THE SOLUTION

A Smooth Transition

Because EJM was already invested in Salesforce, we built their website in Salesforce Experience Cloud using a mix of standard and custom components. This made it easy for EJM’s in-house team to update and maintain. We also integrated their booking system, which kept the learning curve for their employees to a minimum and offered new functionality to potential charter guests.

THE RESULTS

Elegance Meets Function

The new website reflects EJM’s brand of sophistication and luxury with large, professional photography and plenty of white space to allow the content to shine. Its simple navigation and layout allows users to scan pages quickly without losing the brand experience, even as they gather all the information they need at a glance. Integrating a third-party booking tool also allows users to quickly search and book charter flights. Overall, EJM’s new website speaks to class and comfort — the perfect setting to attract new hires and customers.

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