CalAmp’s siloed website made communication difficult. Through research and discovery, LookThink extended a new online brand identity across all divisions and created a more unified online experience. The new website simplified the engagement process for customers, enabling them to quickly self-identify and navigate into the portion of the site most relevant to their needs. We also created schemas to promote cross-selling opportunities to relevant product lines in addition to scalable landing pages that support outbound marketing initiatives.
- Brand Refresh
- Persuasive Architecture