AIGA is the largest professional association of designers in the world. AIGA partnered with LookThink to strategize, design, and build their new website — and create a dynamic digital experience.
AIGA: Creating a Contemporary Design Hub for Contemporary Designers
faster to launch
It used to take two staff members one to three days to update AIGA web content with content handoffs and limited CMS accessibility. Now, it takes every team member only 30-60 minutes working collaboratively.
more site traffic
Well-organized content and faster publishing times translate to better search engine rankings. Since the updates, site traffic as a whole increased by 24% and returning visitors increased by 3%.
more site engagement
Think it’s hard to measure your brand identity using metrics? Think again. AIGA’s bounce rate decreased by 5% and the average session duration increased by 4%.
“With all the challenges we had in our technical infrastructure, the designs LookThink created for us really helped us push the boundaries of where we wanted to go with our brand. The site has already provided so much value to our community and internal staff.”
Director of Marketing